When your smoothie plans don’t go as smoothly as planned. "Puncher" is based on a true story about Karly and her unfortunate experience with her smoothie cup.
The objective is to use typography to emphasize the words of the narrator, paired with close up shots of the smoothie cup, her hand, and ﬁngers. The approach is illustrative with a minimal color palette. Additionally, the typography is handwritten in order to echo the playfulness of the story. Lastly, the tone is calm to contrast the ridiculous aspect of the situation.