Title@3x.png
 

________

When your smoothie plans don’t go as smoothly as planned.

“Puncher” is a real story about my friend Karly and her smoothie.

 
 
 
 

________

Concept

The concept is to use typography to emphasize the words of the narrator, paired with close up shots of the smoothie, her hand, and fingers. The approach is illustrative with a minimal color palette. The typography is handwritten in order to echo the organic form of the smoothie, similar to liquid typography. The tone is calm to contrast the ridiculous aspect of the situation.

Artboard+1%403x.jpg

________

Typography Explorations

 
Artboard 4@3x.png
 
 

________

Storyboard

 
Storyboard_puncher.jpg
 
 

________

Style frames

 
Artboard 3@3x.png